Friday, March 23, 2007

Malaysia Microchip

I hate those long queues at the cashier counters of supermarket because in many instances, I got this feeling that those cashier staff are simply going through their motions in their work without any sense of urgency or pride. In the end, the queues get longer and shoppers becomes frustrated by the longer wait.

Therefore, I read this news with a lot of anticipation. It mentions something about using our proprietary RFID technology to solve sticky situations like cashier counter queues, just by a single sweep of a scanning device, all the items in your cart will be registered to the cash registers - you don't even have to remove them from the cart! That's superb, isn't it?

As a proud Malaysia, I'm glad that we are going into RFID technology development like this Malaysia Microchip (or MM Chip) . It's not new but we now boast having the smallest RFID (radio frequency identification) chip (0.7mm x 0.7mm size) with an on-board antenna in the world. Boleh! RFID technology is not new and local drivers have been using it in the Touch 'n Go cards but this MM Chip is a step forward.

I wish to see more of it in our daily applications soon because we are always rushing for time and this will make our efficiency better without wasting unncessary times.